World Debut 2011 North America Ford Fiesta

Tonight, the Fiesta Agents got to partake in the full Hollywood experience. They arrived at the Hollywood Palladium via shuttle and were greeted by a flurry of media crews (including us) wanting to interview them. Guests were treated to an amazing venue and atmosphere. D.J. Pesche rocked the turn-tables. The folks from Current TV and CollegeHumor.com reported throughout the night. Up-and-coming band Parachute performed a few of their singles. And, of course, those in attendance were the first to see the 2011 North America Ford Fiesta.

These agents have done an outstanding job spreading the word about the Ford Fiesta. In the past six months they’ve racked-up an amazing
- 4.9 Million YouTube Views
- 3.3 Million Twitter impressions
- 1.4 Million miles on their odometers!

Group Vice President of Global Marketing Jim Farley jokingly pointed out that one of these vehicles was coveted enough to be stolen; while a couple more ended their run in daredevil glory (i.e. “wrecked”).

Ford commended 9 agents for their outstanding work in the following categories:
Best Travel Video: Brad & Emma
Most Outstanding Technology Video: Ryan Dembroski
Style & Design: Hilary McHone
Best Social Activism: Hugh Weber
Best Adventure Video: Maria & Brad
Best Entertainment Video: Jody Gnant
Best Body of Work Photos: Beto Lopez
Best Body of Work Mission Videos: Natasha Tsakos
People’s Choice: Courtney Force

As the agents receiving awards said a little something, it was clear that they all had a blast during the past six months. Everyone I spoke with asserted that the Ford Fiesta Movement opened doors and changed their lives.